Sales is the lifeblood of an organisation, requiring careful planning and an effective strategy to ensure it delivers your turnover or profitability goals. Sales is generally not a career people actively pursue but rather something they end up doing.
Smaller companies often neglect to implement a sales process, or a set of steps to deliver their outcomes, or qualify prospects. It is often common to find unfocused prospecting techniques, with the utilisation of social media to generate interest rather than working to a plan of action. Sales teams can often discount unnecessarily, or value themselves less than equal in the buyer / seller relationship causng behaviour or outcomes out of inline with the organisations goals.
We have helped small businesses who are looking to grow and develop not only turnover growth, but also margin growth ensuring sales teams do not actively waste their time on techniques and proposals which will not generate a return. Parabellum has a track record of increasing gross profit margins by 40% through proven techniques, positioning and processes, allowing businesses to scale.
Having experience selling away from a focus on price, with technical products without bombarding prospects with jargon at higher prices than other competitors, we understand how to market products and position companies for successful conversion of business.
We work with companies to obtain market insight and penetration for manufacturers located worldwide looking to develop business in the UK, or UK manufacturers looking to develop export sales. Our marketing is positioned to ensure campaigns are positioned differently and not reliant on following the status quo.
Parabellum has achieved business sales of over £1.8M worldwide, with export sales to South America, Asia, Europe, Canada and Australia.
New project undertakings often require an unfocused split allocation of existing resources conflicting between their existing role and that of new project undertaking. We are available for full project management having had experience of managing multiple projects up to £9M in size for Water Pipeline Projects where water security was of paramount importance.
We work worldwide.
Parabellum works with startup companies to develop a strategy based on the end in mind. We work with owners to position their business for growth, to attract the correct clientele and to ensure owners achieve the price they deserve for products.
We ensure our proven pricing models provide for a scalable business and not just a full-time job without possibility for scalability. With the correct processes, positioning and procedures a business model can be designed to remove reliance from the owner leading to a future business sale, but also ensuring as an owner there is a structure in place to relieve some of the pressure freeing time to grow.
It is quicker for companies to grow through acquisition rather than through multiple startup ventures. Knowing where to look for companies to approach for acquisition, having a well-defined process, and targeting of businesses successfully with a proven track record is key.
Parabellum has experience of company acquisition, understands how to appeal to company MD’s and owners direct with outcomes in months rather than years. If you are seeking to make additions to your group to grow headline turnover, and profitability quickly through a focused ambitious unit, we are here to reinforce your acquisition strategy.
Business sale is a natural progression for an owner to make whether it is as a partial sale to remain as a lower equity investor and employee or a complete business exit. Having experience in working within a group expanding through acquisition there are rules of thumb investors look for, due diligence processes, and ways to reduce over reliance on an owner ensuring easier exit.
Parabellum understands what types of companies’ groups are seeking to acquire and can assist in preparing a business’ for sale, guiding businesses through the process and navigating pitfalls which can come as part of a business sale.
A business sale to outside investors is not always the only course of action and sometimes a management buyout can be a preferred option. Consulting with us can clarify the way forward as there are creative solutions to achieving a sale at the price you deserve.