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Struggling to Grow Your Sales?

Sales Growth

Sales is the lifeblood of an organisation, requiring careful planning and an effective strategy to ensure it delivers your turnover or profitability goals. Sales is generally not a career people actively pursue but rather something they end up doing. 

Smaller companies often neglect to implement a sales process, or a set of steps to deliver their outcomes, or qualify prospects. It is often common to find unfocused prospecting techniques, with the utilisation of social media to generate interest rather than working to a plan of action. Sales teams can often discount unnecessarily, or value themselves less than equal in the buyer / seller relationship causng behaviour or outcomes out of inline with the organisations goals.

We have helped small businesses who are looking to grow and develop not only turnover growth, but also margin growth ensuring sales teams do not actively waste their time on techniques and proposals which will not generate a return. Parabellum has a track record of increasing gross profit margins by 40% through proven techniques, positioning and processes, allowing businesses to scale.

We Specifically work with companies in the following ways:

Positioning to increase margin

Are you struggling to charge more for your product and service?
Do you have a downward trend on your margin with a sales team discounting to win business? Do you enter negotiations with customers only to lose additional margin? Do you regularly review pricing? When was your last price increase? How have you prepared pricing ahead of Brexit ensuring further erosion of margin does not occur? Are companies in your industry selling at higher margins, higher prices yet have an inferior website and marketing materials?

Export Sales

Are you looking to increase Export sales but do not know where to start? With Brexit looming do you need to diversify risk and look to export worldwide not relying on Europe in case of a no deal?
Parabellum has experience of exporting to over 95 countries worldwide with at times over 70% of turnover being export.
We have traded with countries such as Pakistan, India, China and South America and have positioned ourselves to be of value where local competitors are inexpensive.

Sales Forecast Disparity

Is your pipeline and sales team full of hope?
Do you regularly submit quotations, ring for feedback to find that the customer has disappeared?
Do you have large fluctuations in sales and need to provide more consistent sales levels for invoicing, investors, and match budget but do not know where to start?

Channel Sales

Do you rely on distribution / channel partners to distribute products to end users? Are you struggling with channel partners to increase sales or obtain regular enquiries? Have you lost a large account and need to recoup sales via your channel partners and increase sales? Do you have an underperforming channel partner and need to reevaluate the relationship or encourage sales?

Conversion Ratio

Do you lose time with tenders, professional tire kickers, completing comparative quotes only to lose sales? Do you have a team of professional visitors who visit customers promising sales which never materialize? Is the technique used more of a pleading, friend like manner rather than of commercial shrewdness?

Market penetration, Target acquisition & Product sales growth

Are you looking to attract new clients for a new product line, or type? Are you looking to increase turnover growth and more clients are needed to achieve this? Does your company rely on a certain proportion of new clients for business turnover and are struggling to obtain new clients?


Are you an overseas manufacturer looking to develop sales within the UK? Parabellum can represent your company with marketing support, site visits, market research and enquiry generation to generate the sales required. Having previously represented overseas manufacturers within the UK we have experience of project management and arranging direct deliveries from European Countries to the UK for successful engineered projects. We can regularly report back via weekly reports, undertake joint site visits or meet at your factory for reviews. We can conduct business under your name without the expense of a UK office, ensuring local presence with an ability to address concerns quickly.

Develop Your Marketing strategy


Parabellum works to develop a complete marketing service involving positioning of the company for:

High value, High margin business
Account Targeting
Social Media Campaigns
Development of specific product group sales
Industry insight and website structure for maximization of sales

Having experience selling away from a focus on price, with technical products without bombarding prospects with jargon at higher prices than other competitors, we understand how to market products and position companies for successful conversion of business.

We work with companies to obtain market insight and penetration for manufacturers located worldwide looking to develop business in the UK, or UK manufacturers looking to develop export sales. Our marketing is positioned to ensure campaigns are positioned differently and not reliant on following the status quo. 

Parabellum has achieved business sales of over £1.8M worldwide, with export sales to South America, Asia, Europe, Canada and Australia.

Deliver Your Next Project

project management

New project undertakings often require an unfocused split allocation of existing resources conflicting between their existing role and that of new project undertaking. We are available for full project management having had experience of managing multiple projects up to £9M in size for Water Pipeline Projects where water security was of paramount importance.

We work worldwide. 

Develop Your Plan of Action


Parabellum works with startup companies to develop a strategy based on the end in mind. We work with owners to position their business for growth, to attract the correct clientele and to ensure owners achieve the price they deserve for products. 

We ensure our proven pricing models provide for a scalable business and not just a full-time job without possibility for scalability. With the correct processes, positioning and procedures a business model can be designed to remove reliance from the owner leading to a future business sale, but also ensuring as an owner there is a structure in place to relieve some of the pressure freeing time to grow.

Make Your Next Move

company acquisition

It is quicker for companies to grow through acquisition rather than through multiple startup ventures. Knowing where to look for companies to approach for acquisition, having a well-defined process, and targeting of businesses successfully with a proven track record is key. 

Parabellum has experience of company acquisition, understands how to appeal to company MD’s and owners direct with outcomes in months rather than years. If you are seeking to make additions to your group to grow headline turnover, and profitability quickly through a focused ambitious unit, we are here to reinforce your acquisition strategy.  


Prepare for Sale

business sale

Business sale is a natural progression for an owner to make whether it is as a partial sale to remain as a lower equity investor and employee or a complete business exit. Having experience in working within a group expanding through acquisition there are rules of thumb investors look for, due diligence processes, and ways to reduce over reliance on an owner ensuring easier exit. 

Parabellum understands what types of companies’ groups are seeking to acquire and can assist in preparing a business’ for sale, guiding businesses through the process and navigating pitfalls which can come as part of a business sale. 

A business sale to outside investors is not always the only course of action and sometimes a management buyout can be a preferred option. Consulting with us can clarify the way forward as there are creative solutions to achieving a sale at the price you deserve.